In his lecture, Samuel Bowles speaks briefly about the demise of morals and virtues because of the provision of incentives and how this could connect to a slow dismantling of the values democracy is based on. I believe nudging can play a big role in motivating people to behave more morally conscious but wonder at the same time whether nudged moral behavior can be understood as the same as intrinsic moral behavior?
Nudged moral behaviour can not be understood as intrinsic moral behaviour because intrinsic morals come from one's values and principles which stem from thought processes and emotions. However, nudged moral behaviour stems from building on the irrational to stir someone to a set of moral behaviours. That is not their moral behaviour but the nudger's.